Digital Maturity Model สำหรับธุรกิจ

คำแนะนำ: แบบประเมินนี้จะประเมินความพร้อมด้านการเปลี่ยนแปลงสู่ดิจิทัลขององค์กรคุณในหลายมิติ กรุณาตอบคำถามทุกข้อด้วยความตรงใจเพื่อรับข้อมูลเชิงลึกที่แม่นยำเกี่ยวกับความพร้อมด้านดิจิทัลของคุณ

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Executive Management Senior Management Middle Management IT/Technical Staff Operations Staff Marketing and Sales Staff Finance and Accounting Staff Human Resources Staff Research and Development Staff

Dimension 1: Strategy

This dimension evaluates the organization's strategic approach to digital transformation.

1.1 Digital Strategic Alignment

This factor assesses the alignment of your digital strategy with your overall business goals.

Level 1: Initial - Lacking a clear company-wide digital strategy. Level 2: Defined - The business has a defined digital strategy and policies. Level 3: Aligned - The digital strategy is linked to the main business strategy. Level 4: Integrated - The digital strategy is integrated with the main strategy and cascaded to all departments. Level 5: Mature - The company proactively analyzes opportunities to enhance operations with digital technology.

1.2 Digital Governance

This factor assesses the efficiency of planning, decision-making, support, and monitoring of digital initiatives.

Level 1: Initial - The IT department is primarily responsible for planning and monitoring. Level 2: Defined - The business has policies, resources, and budget to support digital initiatives. Level 3: Aligned - The business plans policies, resources, budget, and adapts regulations. Level 4: Integrated - The business plans holistically, analyzing support needs across departments. Level 5: Mature - The business proactively anticipates the impact of digital technology.

Dimension 2: Leadership and Cultural Change

This dimension evaluates leadership commitment and organizational culture for digital transformation.

2.1 User Engagement

This factor assesses the ability to listen, analyze needs, and manage user engagement in problem-solving and service improvement.

Level 1: Initial - Digital activities are mainly proposed by the IT department in an ad-hoc manner. Level 2: Defined - Ideas are proposed by internal departments based on user feedback. Level 3: Aligned - Ideas are presented based on the analysis of feedback and needs from stakeholders through various channels. Level 4: Integrated - Ideas are synthesized from feedback and in-depth customer insights, with a responsible unit for synthesizing digital initiatives. Level 5: Mature - The business has a proactive strategy for gathering feedback from stakeholders using internal and external data.

2.2 Serviceability

This factor assesses the ability to continuously learn and improve service systems based on digital technology.

Level 1: Initial - The business begins to recognize the importance of digital services and uses digital technology to enhance some services. Level 2: Defined - The business has limited digital service channels for stakeholders and integrates some service processes. Level 3: Aligned - The business has a digital service strategy tailored to different stakeholder needs. Level 4: Integrated - The business has a strategy to integrate physical and digital service processes seamlessly. Level 5: Mature - The business has a mechanism to analyze and select emerging digital technologies to proactively adapt service models.

Dimension 3: Customer Experience and Engagement

This dimension evaluates how the organization uses digital technologies to enhance customer experience.

3.1 Digital Leadership

This factor assesses the ability to support and promote the use of digital technology in operations and services.

Level 1: Initial - Management recognizes the importance of digital technology, but initiatives are primarily driven by the head of the department. Level 2: Defined - Management understands the importance and communicates through various channels. Level 3: Aligned - All levels of management understand and participate in driving digital projects. Level 4: Integrated - All levels of management participate in analyzing, guiding, and developing projects. Level 5: Mature - All levels of management understand the digital plan and participate in proactive digital change management.

3.2 Human Resource Development

This factor assesses the ability to plan skill development, knowledge, and workforce planning to support digital transformation.

Level 1: Initial - Digital skills and planning are primarily based on job functions. Level 2: Defined - The business plans personnel development, defining competencies and required knowledge. Level 3: Aligned - The business has a plan to develop skills and promote digital learning both online and offline. Level 4: Integrated - Personnel have access to continuous knowledge and skills development. Level 5: Mature - The business has a mechanism to prepare personnel to adapt to emerging technologies.

Dimension 4: Technology and Infrastructure

This dimension evaluates the readiness of technology infrastructure for digital transformation.

4.1 Collaborations

This factor assesses the ability to support and manage collaboration between departments.

Level 1: Initial - Digital operations are separate for each department. Level 2: Defined - Digital operations are separate, lacking a holistic view of collaboration. Level 3: Aligned - Collaboration occurs mainly within projects planned by management. Level 4: Integrated - Digital initiatives involve collaboration between departments, focusing on improving core processes. Level 5: Mature - Digital initiatives involve strategic planning with both internal and external units.

4.2 Agility

This factor assesses the ability to adapt operational activities to changing needs.

Level 1: Initial - Digital activities are driven by plans with progress tracked according to timelines (waterfall approach). Level 2: Defined - Progress is tracked based on milestones (waterfall approach). Level 3: Aligned - The project format allows for adjustments based on the analysis of milestones. Level 4: Integrated - Initiatives emphasize flexibility with participation between users and developers (agile approach). Level 5: Mature - Implementation and development are flexible, focusing on presenting ideas and conducting trials.

Dimension 5: Data and Analytics

This dimension evaluates the ability to collect, manage, and analyze data for decision-making.

5.1 Technology Infrastructure

This factor assesses the ability to plan and manage basic technology to ensure capacity and readiness.

Level 1: Initial - Maintenance is the responsibility of each department. Level 2: Defined - The business has procedures and regulations for departments to plan and manage infrastructure. Level 3: Aligned - Management follows university policies and SLAs, with the central digital unit responsible. Level 4: Integrated - Management is planned holistically, considering digital goals and departmental needs. Level 5: Mature - Management emphasizes a holistic view of changing usage needs and tracks technology development.

5.2 Adaptation to Emerging Technologies

This factor assesses the ability to manage the learning and development of technology.

Level 1: Initial - Personnel lack understanding of the value of new digital technologies. Level 2: Defined - Personnel present ideas for utilizing new technologies in some departments. Level 3: Aligned - The business has a team responsible for monitoring and presenting the value of new technologies. Level 4: Integrated - The business has channels for listening to presentations on the value of new technologies from stakeholders. Level 5: Mature - The business has a mechanism for predicting the development of digital technologies (Technology Roadmap).

Dimension 6: Operations and Processes

This dimension evaluates the level of digitalization and automation of business processes.

6.1 Data Management and Analytics

This factor assesses the ability to manage data in an integrated manner for planning and digital development.

Level 1: Initial - Data management is not yet systematic. Level 2: Defined - Data management, analysis, synthesis, and reporting are standardized. Level 3: Aligned - Data management and analysis primarily come from a central database. Level 4: Integrated - Data is integrated in a central location, with access and analysis permissions granted to relevant departments. Level 5: Mature - The business has a mechanism for using both external and internal data for strategic planning.

6.2 Data Privacy and Security

This factor assesses the ability to manage personal data, protect data security, and mitigate the impact on the continuous operation.

Level 1: Initial - The business lacks clear policies, standards, and procedures. Level 2: Defined - The business is aware of cyber threats and laws, with clear policies, but there are inconsistencies. Level 3: Aligned - The business has a clear data privacy and data security strategy, with core standard processes. Level 4: Integrated - The business has an integrated digital risk plan, business continuity plan, aligned with policies and standards. Level 5: Mature - The business has a mechanism for proactive digital risk management, integrated with the business continuity plan.

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